This blog traces my journey from designer of products to designer of imagination. It traces my work from design of form and functionalities to design of metaphors. With the publication of two books I have embarked into a new territory: Poetry and its relevance to giving design back to people.

During the Fall of 1993 I joined the graduate program at The Ohio State University after 13 year long experience in product design. Until that time my interest in design of products was centered around “psychology of everyday things” (Ref: Don Norman). I was frequently commissioned by my clients to…

Uday Dandavate

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