The Post-Productivity Revolution: Fostering Generative Capacities in a Changing World
Two decades ago around this time we were working on an emerging markets study for Microsoft. The purpose of the study was to help develop contextual understanding of the needs of individuals, families, Communities and businesses in emerging markets. The underlying hypothesis was by gaining local knowledge Microsoft can develop locally relevant productivity tools and effectively communicate the meaning and value of productivity to the target markets.
At that time I read a book “The Geography of Thought: How Asians and Westerners Think Differently… and Why.” by Richard E. Nisbett.
In “The Geography of Thought,” Richard E. Nisbett examines the impact of cultural differences on cognitive processes, focusing on the contrasting cognitive styles of Eastern and Western cultures. His central thesis asserts that historical, social, and philosophical influences have fostered these differences, leading to two primary cultural orientations: Western individualism and Eastern collectivism. Western cultures, such as those in the United States and Europe, prioritize individualism, independence, and analytic thinking, which emphasize personal agency — the capacity of individuals to act independently and make their own choices. This worldview aligns with the Aristotelian tradition of employing logic, debate, and argumentation to discern truth and value. On the other hand, Eastern cultures, like China, Japan, and Korea, lean towards collectivism, interdependence, and holistic thinking, which prioritize harmony and draw from Confucian principles of interconnectedness and the importance of social relationships. These distinct cognitive styles can impact various aspects of life, including education, law, social relationships, and perception. Nisbett contends that recognizing and understanding these cultural differences is crucial for promoting cross-cultural communication and cooperation.
I recall a time when we advised Microsoft that in the markets we studied (China, Thailand, and India), a focus on strengthening relationships and connectivity would resonate more than Western concepts of productivity. For people feeling the stress of globalization and fragmentation of families due to migration, using technology tools to maintain emotional connections with family and friends was a higher priority than achieving productivity at work.
Let’s look even further back: during a project aimed at understanding how people manage their time for a company called Keith Clark — known for producing the popular At-A-Glance brand of diaries and calendars — we encountered an intriguing corporate culture.
Notably, I was fascinated by the widespread use of the FranklinCovey Planner, a highly popular time management tool produced by Franklin Covey. The company was known for its organizational products and time management solutions, often referencing and utilizing principles outlined in Stephen R. Covey’s best-selling book, “The 7 Habits of Highly Effective People.” The FranklinCovey Planner was a physical, paper-based planner that people frequently carried with them to organize tasks, appointments, and goals. The planner was designed to help individuals prioritize tasks, set goals, and track progress. Corporate America was engrossed in attending Franklin Covey workshops and carrying Franklin planners throughout the corridors of their offices. Interestingly, very few people we observed during our study actually filled in information, yet they always ensured they showcased their diligent use of the planner.
Now let me bring us back to the present. The COVID-19 pandemic’s isolation, slowdown, and existential crisis have had long-term effects on people, some of which have not been thoroughly examined by those who have returned to their daily routines. The corporate obsession with productivity is causing visible burnout and demoralization in the global workforce, particularly in workplaces that emulate Western corporate culture. The need to slow down and reconnect with one’s identity, community, and nature is driving people to seek early retirement or less stressful career paths.
In this environment, there is a growing craving for new spaces dedicated to caring, healing, and exploring one’s creative potential. Recently, I discussed the relevance of my book, “Being & Belonging: A Journey of Curiosity and Imagination,” with my friend Radhi Parekh of Artisans Centre, which is co-sponsoring the India launch alongside ADI Mumbai and Araku Coffee. We believe the book’s launch is timely, as it addresses the emerging need for a psychological space that encourages caring, healing, and exploration of creative potential. Our belief is that the book will provide a philosophical framework for a post-productivity future, offering numerous provocations to shift life’s priorities from productivity to conviviality. We aim to utilize the ideas expressed in the book to organize dialogues and workshops in schools, colleges, communities, and workplaces, focusing on rejuvenating generative capacities and healing properties in individuals who feel burdened by a fast-paced and apathetic way of living.
In this context I would like to recall Richard Florida’s thesis in “The Rise of the Creative Class” which revolves around the idea that a new socioeconomic class, the “creative class,” is driving economic growth in cities and regions. This class consists of knowledge workers, artists, and other creative professionals who value creativity, innovation, and individuality.
Florida argues that the creative class is attracted to places that offer a high quality of life, cultural amenities, and a tolerant, diverse social environment. Cities that cater to these preferences are more likely to thrive economically, as they can attract and retain talented individuals who drive innovation and growth.
In essence, Florida’s thesis highlights the importance of cultivating a vibrant and inclusive urban environment to foster economic development in the modern, knowledge-based economy. Our efforts align with the notion that investing in talent, technology, and inclusivity can drive economic growth and innovation, ultimately reshaping our relationship with work and nurturing more balanced, thriving societies.
As we continue to explore the themes presented in “Being & Belonging: A Journey of Curiosity and Imagination,” we invite you to join us for a series of dialogues and workshops aimed at nurturing generative capacities and fostering creative communities. Our shared goal is to create spaces where individuals can reconnect with their identity, community, and nature while discovering new ways to tap into their creative potential. Through these events, we hope to encourage meaningful connections and cultivate a more balanced, compassionate, and convivial world. Stay tuned for more details on how to participate in these transformative gatherings.
